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Although the running shoes, but love Warriors friends do not miss!& nbsp; & nbsp; & nbsp; [Chinese shoes Network - brand observation] April 23 that day, in a view out of the balcony you can see the entire Forbidden City of Beijing attic room Beiheyan 77, a group of people playing a "marshmallow game." This group of people has a young industrial designer from millet companies with APP carriers from the US Silicon Valley, there have been practitioners in the advertising industry for 35 years, a senior creative people, they are through their registration or sponsored by the company, early in the morning came A Sente Art Design Center held "2015 Create Change Design Forum" lectures students. Today, this lesson is about Nike. dozen people were divided into four groups of 3-4 people. He started t jordan 3 katrina 2018 he race in the vice president of Nike (Nike) design and global product designer Martin Lotti soccer instruction. The game requires each group with a yard long and there is no sticky tape, two strings, 20 thin spaghetti manufacturing a building, and finally must make three marshmallows can be secured at the top. Building that can do the most to win the group. The "marshmallow game" is Lotti led Nike design team often play. The product has been designed for the Nike 17-year Swiss, this explanation does not make sense of this seemingly rational behind the game: "This is the design, it is difficult to give the exact plan, you only trial and error so the kindergarten children. They usually play the best, CEO who was not. " childhood very much like to see Iron Man Carl? Lewis (Carl Lewis) high jump Lotti never thought one day and Lewis cooperation. And now, he has the world's attention in the last two international-type sports events - - The London Olympics and the 2014 World Cup in Brazil in 2012 countless sports stars design a new product. To make track and field athletes in London in 2012 on a different track than the 2008 Beijing Olympic Retro jordans for sale Games fast 0.023 seconds, Lotti began to despise from human skin, "In fact, human skin is not ideal, very slow. We are constantly testing fiber and organizations, and finally found the golf uneven skin in the air at high speed flight in the inspiration. " Finally, Flyknit running shoes series has been designed out, it has a lot hollow mesh, the entire surface is almost seamless sewing shoes, is a complete fabric. And in these shoes ad film, countless filaments Like blood vessels slowly climbed the athlete's feet, suddenly they are tightly wrapped. This is the athletes want - light, scattered gas well, while solid enough. In order to design the Flyknit, Martin Lotti team also invented a loom. "We really just want a piece of cloth, just like the same socks." Martin Lotti said. Flyknit has now become the best selling Nike shoes, not only because of its comfort, but also because of its appearance enough to tide. It accidentally fire to the fashion industry, a street shooting in the highest occurrence rate shoes. 2015 Flyknit Free training shoes out into the fifth generation, and Flyknit Racer is equipped with blue-green and orange with jordan retro 14 white/fuchsia blast/black the introduction of two. Flynit Lunar March 3 this year, the sale, the enhanced cushioning technology for marathon running sports. Because of professional sports has been requested, Nike decided on the design aspects of the "consumer" standard overstating. "Most of our design first for professional athletes. Professional athletes who give us inspiration, they are most able to make new products to improve people's opinions." Martin Lotti explained. at Nike headquarters, research laboratories and designer sports office is located in the same building, the purpose is to facilitate the two-party personnel to communicate. In preparation for the 2014 World Cup, when Nike team to design shoes Brazilian footballer Neymar, when he invited his R & D laboratory. Neymar arms, ankles are bound corresponding photographic equipment to record his subtle body movement data. According to the researchers to analyze the data, and then communicated to the designer. Of course, each player has its own characteristics. "If a player is good at defense, we will be based on the defense of the human body shape and movements to make special shoes side." Martin Lot Cheap jordans online air jordan 11 blackout for sale ti told news reporters interface. grasp traits also helped Nike athletes carry out advertising and marketing campaigns, they chose the eagle, scorpions and snakes in the corresponding products in creative shoe analogy defensive function, when the face of the offensive players have nowhere to escape, they Only like wings, propped hard claws, or is discharged to the enemy core. So to some extent, determine the nature of so much creative athlete selection, as that Nike want to give each family its own personality. For example Mercurial series due to hit the red, black and white, it turned it into a advertisement rapid bullet, through the quality of football and plaster sculptures. However, because Nike is not an official tournament sponsors, these ads can not appear on the 2012 Olympics and 2014 World Cup. But even so, in the investigation of Euromonitor, Nike ranked first in the audience ranking game sponsor brand awareness, people did not know that it even entered this ranking is not qualified. classroom space, Martin Lotti and news reporters also talked thinking twice about Nike made to the design in the competition behind. Reporter: jordans on sale online You just mentioned the very favorite works is the use of technology to do Flyknit uppers soccer shoes Mercurial, doing a design about how long it takes ? Martin Lotti: In general, 18 months. This is a more conventional time. But if from before the invention of the loom of the project point of view, because we have never tried this before Flyknit production process, the time necessary to count the years. Sometimes, in order to find inspiration, the team will go to the national travel service we want to look for them something special. Great idea indeed be time-consuming, but we are willing to pay a good time to do it. Reporter: You mentioned in his speech the risk, it was said in 2014 when the World Cup, Nike has sponsored many star players left the stadium early, impact on brand marketing, how much ? Martin Lotti: For athletes, the risk can be calculated. For us, a bit difficult to predict, but that's the beauty of the World Cup. At that moment, perhaps not so important to win, because we understand the need to gradually establish a brand. We still have a 50% chance of longer appear in front of consumers, all athletes will be wearing ou air jordan 11 space jam for sale r clothes to fight. In addition, we also have a commercial video, people will watch repeatedly. In fact, after the World Cup Nike market share or grow a lot, about 20%. Nike believes the strength to keep trying, do not try no way successful. Reporter: Nike CEO and you are both in 2012 and 2014 said that the timing of the reform to the product. Why Nike borrow the London Olympic Games and World Cup in Brazil to reform? Martin Lotti: Olympic Games and soccer is really a lot of people will look at the sports programs, such as Liu Xiang, wearing Nike shoes, then running, you can think of Chinese consumers feeling it was the advertising slogan is "trivial can fly? . " This is Nike to convey. These two events brought pressure is not small, but we did not want to just sell shoes, for the design, this is a good opportunity to let us hungry for more stuff, and set higher goals. And only when so many viewers, our good ideas can really be more noticed. Reporter: For a sport shoes or sportswear, consumers may not only concerned about its functionality, but also concerned about the property aspects of fashion, Nike how to balance the relationship b buy cheap jordans online etween fashion and occupation ? Martin Lotti: fashion market is very important for women, men, although the perception of fashion will be different, but they also want to be able to look cool. We would do well to combine the two, no matter how good things look too bad if people do not want to buy. For example, we have a series of Maria tennis shoes, clothing series, popular with female consumers. But the function is also very important, in fact, it must be on the "nice" in front, because Nike do professional athletes who wear the product. Reporter: In these two events, for professional athletes launched a new design is all face the public market, so that every consumer can buy if the market also face the public when, Nike and pricing? There is no design on some adjustments? Martin Lotti: the same product, consumers can buy. That sounds great, right? But professional shoes, the price will be very high, you really can buy a pair and Neymar exactly the same, and if you really like it too, then. In fact, we offer a lot of pricing options, depending on the price range, the design will be adjusted, consumers are free to choose. Reporter: Yo jordans on sale mens u have not found Chinese consumers and the past is somewhat different for these changes, Nike is doing what ?? Martin Lotti: very different, there are now more Chinese people love sports, this is the biggest change we've found. People's lifestyles are changing, eat more focus on health and wellness, their tastes are changing higher. This Nike put forward higher requirements, whether it is design or marketing campaign on. The Chinese market is necessary to pay attention to Nike in the consumer, pricing, style and so on, we have to carefully consider, of course, size. Reporter: You know China now attaches great importance to the development of football, the football field as a designer, which is not representative of soccer products in China have great potential ? Martin Lotti: we have learned that China's new policy on football. Nike in China there will be training new project, and Italy and other places of the same item. Chinese football market will develop very quickly, for us, really great potential. But all this is still early, we are still waiting for the opportunity. (Chinese shoes Network - the most authoritative and most professional shoe News Media Partner: Shannon Love Shoes & nbsp; progenitor cloud Winnipeg shoes and bags.)Japan Package big name PORTER, is about to usher in the establishment of 80th anniversary, and have issued a single brand of cooperation with different brands. Recently, PORTER and also from the Japanese clothing brand BEAUTY & YOUTH released the latest products; cooperation, a joint adhering to fresh and simple Japanese style design, take the blue colors, with white zipper, a handbag and knapsack, purses and other products. aj8.0 must be the sole herringbone, inside and outside the field is a killer configuration for the smaller aj8 sole friction force of doubt, I can responsibly say, is absolutely the site factors, if there is no pressure is the sole solid floor aj8 feet wide man aj8.0 buy aj8.0 most of my code is 42 yards feel relatively 42 yards aj8 .earlier we had exposed the pure red spy Air Jordan 11 now officially displayed in the Nike Chicago window. 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